Kat Gray

Facebook holy crap this is going to be awesome

Kat — Sun, 15 Apr 2012 17:05:10 +0000

Facebook has announced a very exciting new feature. I just couldnt wait till tomorrow to write this one so Im in bed with my lap top far too excited for 2:40am on a Monday morning! This is something Ive wanted to implement since January and now its going to be SOOOOOOO much easier since it'll all be built right into facebook!! Yay! No messing round trying to mash codes & apps & other tricky stuff together. This is going to be one bad-mofo-super-viral-marketing-weapon. Facebook is ALREADY a viral marketing machine so you can imagine how nuts this shit is gonna go when a freakin group buying platform is added into the mix!! O.M.F.G!! Move over Groupon and Cudo - actually, just get out of the way altogether! The by product of this is that facebook users will get sweet deals on stuff they love and the business owners who use facebook to promote their goods and services are going to just LOVE FACEBOOK TO DEATH. How fast can one business sell out of stock? I guess we'll find out soon enough XD The new... (enter your details below to access the rest of this post - dont worry its free!) [Content protected for Bronze members only]

Make a facebook fanpage in 2 minutes

admin77 — Tue, 03 Apr 2012 01:26:20 +0000

Ive been teaching some of my peeps from The DnA Initiative how to do a bit of online marketing and a question came up this morning that I thought a lot of people could benefit from. "How do I make a facebook fanpage?" So here it is in 2 minutes. In this video I make a new facebook fanpage for my Nana to promote her book Everlasting Memories. (enter your details below to access the rest of this post – dont worry its free!) [Content protected for Bronze members only]

Social Exposure – Optimize facebook for businessy stuff

admin77 — Wed, 28 Mar 2012 11:38:06 +0000

(Here's a post I wrote on the bus traveling between Esperance, Western Australia and Perth just after Christmas. Better late than never!) Facebook is freakin’ addictive and freakin’ useful. This article explains exactly what you need to do to get your status updates appearing at the top of your friends newsfeeds. I just ♥ Facebook for both work and pleasure purposes. With a couple of functions added, which no doubt will appear soon, its almost the ultimate CRM. I don't watch the news because chances are, if its newsworthy and I actually want to spend my attention on it, my friends who I trust & love will probably be talking about it anyway on Facebook... Bye bye TV networks! My point being that people are spending tonnes of time on facebook every. single. day. and a by product of this change in behavior is a need for your business to adapt and start using facebook (and other social media) for marketing. The saying goes that "your network is your net worth". And at the moment Facebook is the networking Goliath. Facebook is heading towards being the next Google. Already businesses are choosing to build their entire internet presence on Facebook instead of on a separate website. You can even have a fully functioning e-commerce site set up on your Facebook page without the need to spend money on domains or hosting. Just as you can hire an SEO specialist (moi) to help get your website on the first page of the Google search results, there’s tricks and tools you can use to get your business seen on Facebook. No Im not talking about Facebook ads... That’s the topic for another post.. Im talking about giving your Facebook account an injection of celebrity stardom. Imagine being on the front cover of GQ, Vogue or any other magazine every single day. Now how much would you have to pay for that!?!?!? First off you need to know that *not all status updates are born equal*. Facebook specifically chooses which status updates are seen. So you need to *play the game* that guarantees you're seen by Facebook as a smokin’ hot celebrity. Are you getting people liking your posts and commenting on them? If not, your wall posts & status updates might not even be registering on your friends newsfeeds! But thats ok because now Im going to show you how to make sure your stuff gets seen. ** So - below is the formula for dominating the Facebook news feed ** [Content protected for Gold members only]

How to make cool sh!t happen

admin77 — Wed, 15 Feb 2012 17:32:09 +0000

’Curiouser and curiouser!’ Cried Alice (she was so much surprised, that for the moment she quite forgot how to speak good English).- Alice in Wonderland by Lewis Carrol

There are times when amazing things happen all at once. And tonight was one of those nights. Amazing things want to happen to you, its just that most of the time you're holding yourself back. There's an energy, silently willing you to move towards the right situations and you can feel it. It wants you to go and do what you need to and you KNOW what you need to do.

"When you stop chasing the wrong things, you give the right things a chance to catch you."

If you pay close attention to things around you, you'll find there's clear directions laid out for you to follow. They lead you towards your self actualization - where previously, you saw nothing. Each choice in the right direction works to attract you to more right choices. Its a ripple effect that overflows into every single thing in your life; more importantly, the lives of those around you!

It starts with knowing YOU ARE POWERFUL
Next all you need to do is will a thought into existence.

After you succeed in making one thought a reality... something EVEN MORE EXCITING happens...

!!--the momentum picks up pace--!!

!!--the space between having the thought and then seeing it in reality gets shorter--!!

Its the same as when you're learning to do something new... like driving a manual car for the first time, or learning how to design a logo with new software. Its pretty hard at first- Making the first neural pathway in your brain always takes the most focused effort and conscious thought. But each time after that it seems to become easier, until its part of your DNA; as if it were there all along. So tonight... I made a decision. I'm going somewhere specific I feel drawn to... But first - I needed something that would allow me to go. ...So I asked the Universe for it... (My aunty Celeste taught me how to be like this. ) As expected I got what I asked for. Thanks Universe!!! xoxoxoox Then, (get this...!) I was right in the middle of writing a facebook post about how the Universe always delivers everything spot on time and someone knocked on my door...oOOoooo spooky!!! The very lady I needed to see! Right on time how convenient! So make the choices you know in your heart to be true and you'll see everything else fall into place really freakin' fast! Amazing is waiting for you to choose.

The world wants to hear from you

admin77 — Fri, 03 Feb 2012 03:39:36 +0000

For a while I kept a diary and would write in it every day without fail. It was my black book. I remember being inspired by Ryan Fillippe's character "Sebastian" in the movie Cruel Intentions (1999). As humans its in our nature to want to create things that make a difference. It could be art or music, a great company or charity. We like to make things that impact other people. On my learning journey, in 2009, I saw a presentation by a young guy that changed my life and the way I thought about making money. Before this I'd been just searching for something I could sell online for residual income. It didnt matter what it was as long as it made money, but this presentation filmed in 2006 changed that because it showed me that I really could make not just a living, but a fortune doing something creative - Something that I actually enjoyed & made a difference. The young guys name was Mark Anastasi and his presentation was called "How to make $100,000 a year with e-books". I wish Id seen it when it was first released in 2006. The online marketing & distribution is different in 2012, but the fact remains - if you know something amazing, if you can help someone with your knowledge, if you have a unique story, then you can be rewarded very well for sharing these things with other people. How many people do you know who have said they always wanted to write a book but then stuff just happens in life, time ticks by and their dream goes unfulfilled? My Nana is an inspiration. When she wants something that shit gets done :p She wanted to write a book and so in her 70s began to learn to use a computer & word processing software. Her book is now published and is being sold in several bookstores in Western Australia (So proud!) The thing is that printing costs are too high and the audience she can reach is limited in isolated Western Australia. She doesn't make much profit from her work of art. This is unacceptable... Which is where I come in. An ebook is made from nothing but 0s and 1s. Its electronic and has no production cost. Its like making money purely from the info stored in your brain. You dont have to pay for printing or publishers or anything. Just your time, knowledge and creativity. So what Im going to do for my Nana, is take her book and package it into an ebook like this one I made. They say "when the student is ready the teacher arrives" - Its amazing how the universe always delivers without fail. Through some amazing & wonderful circumstances Ive found the people with the knowledge I need to help me to help my Nana. So with their help Im going to distribute Nana's book for her so she wont have to worry about money anymore. Her bank account will refill automatically. If you have always wanted to share your story, if you know something special, I'd highly recommend you subscribe to these guys mailing list. The information they give away for free is invaluable to those who know what they're looking at. Its a game changer.

Addicted to Flow

Kat — Wed, 21 Dec 2011 08:00:23 +0000

Tim Ferris defines adult ADD as Adventure Deficit Disorder. On JJJ Radio a while back they were talking about how Gen Ys are experiencing a quarter life crisis at about the age of 25. Well I can tell you right now that Ive had this quarter/mid life crisis feeling for as long as I can remember. Ive been feeling like that my whole life. And it seems that tonnes of people feel exactly the same. We are all suffering Adventure Deficit Disorder. I was watching this video about 'Flow', presented by Mihaly Czikszentmihalyi (Hungarian Psychology Professor) and then it all made sense to me why this happens... We feel sad & depressed when we are out of what he calls 'flow'. What is flow? Its the feeling you get when you're doing something you like. Something that you can lose yourself in and time passes without you noticing. The diagram below shows where a flow state happens. But whats surprising is that a flow state happens at high levels of challenge. How does it feel to be in flow?: 1. Completely involved in what we are doing - focused & concentrating. 2. A sesnse of ecstasy - of being outside everyday reality 3. Great inner clarity - knowing exactly what needs to be done and how well you are doing. 4. Knowing that the activity is doable - that our skills are adequate to the task 5. A sense of serenity - No worries about oneself and a feeling of growing beyond the boundaries of the ego. 6. Timelessness - Thouroughly focussed on the present. Hours seem to pass by in minutes. 7. Intrinsic Motivation - Whatever produces flow is its own reward. Now, Im not a doctor or psychiatrist but Im pretty sure that heaps of people mistake falling out of flow with mental illness; depression. They're bored in their jobs and suffering from serious Adventure Deficiency Disorder. Their brains are numb, everyday is groundhog day and they're not happy - they're not in flow. There's no challenge anymore, they're bored. Look at the diagram again. Its so simple and yet millions of people dont know why they're unhappy. My Mum is a pharmacist and sometimes I have a flick through her pharmacy journals. One day I came across an article on bipolar. It said something like "may take on large tasks others consider impossible such as writing a book" and I remember wondering what the hell was wrong with that? There'd be nothing awesome in this world with out people who push the boundaries! Check out the definition of Mania- "A bipolar disorder typically involves a longitudinal pattern of manic or hypomanic episodes, usually interspersed with depressive states. Manic episodes are hedonic states, with the individual exhibiting confidence, optimism, grandiosity, increased energy, talkativeness, increased libido, and being drawn to pleasurable activities." --No shit. Who isn't drawn to pleasurable activities??? Hasn't the Pharmaceutical Association (or whoever writes those journals) ever heard of the saying "follow your bliss"? Perhaps if more people did stuff that put them in a state of flow we would all be better off. So are you in a flow state? Are you loving what you do? If not, why?

Trends to pounce on before 2012

Kat — Fri, 16 Dec 2011 05:19:24 +0000

Trends you might wanna have a look at before next year-- 1. Red Carpet If you didn't already know, get ready to welcome China. 2012 is the year of the Dragon. Businesses all over the world are tailoring their services to Chinese customers. Just the other day I was flicking through a Caporn Young Real Estate brochure & the back page was an ad looking for people who could speak Mandarin. 2. DIY health Do you remember that movie "The Island" with Scarlett Johansson? How their health is monitored by machines every day? Well that's what this trend is all about. Maybe not quite the same as in the movie, but its getting there. Health related apps are being churned out by apple and with Jawbone's UP wristband you can track your sleeping patterns, eating patterns and activity patterns. 3. Dealer-Chic Who doesn't like getting a good deal? In 2012 its more than just saving money, its thrill, the pursuit, the control, and the perceived smartness. 4. Eco-Cycology My brother David just came back from Germany and he said those clever Germanians had made wallets out of milk cartons. Now that's what I call creativity! Expect a tonne of innovative recycling in 2012. 5. Cashless Will coins and notes completely disappear in 2012? No. But a cashless future is (finally) upon us. Will our mobiles replace wallets? Perhaps - major players such as MasterCard and Google continue work to build a whole new eco-system of payments, rewards and offers around new mobile technologies. 6. Bottom of the urban pyramid The majority of consumers live in cities, yet in much of the world city life is chaotic, cramped and often none too pleasant. However at the same time, the creativity and vibrancy of these aspiring consumers, means that the global opportunities for brands which cater to the hundreds of millions of lower-income CITYSUMERS are unprecedented. 7. Idlesourcing Anything that makes it downright simple- if not completely effortless- for consumers to contribute to something will be more popular than ever in 2012. Unlocked by the spread of ever smarter sensors in mobile phones, people will not only be able but increasingly willing, to broadcast information about where and what they are doing, to help improve products and services. 8. Flawsome Its awesome to have flaws. People like to see you're actually human too. Why to consumers, brands that behave more humanly, including exposing their flaws, will be awesome. 9. Screen culture Thanks to the continued explosion of touchscreen smartphones, tablets, and the 'cloud', 2012 will see a SCREEN CULTURE that is not only more pervasive, but more personal, more immersive and more interactive than ever. 10. Recommerce It’s never been easier for savvy consumers to resell or trade in past purchases, and unlock the value in their current possessions. In 2012, ‘trading in’ is the new buying. Getting rid of clutter has never been easier. We are ultra connected now so with sites like Facebook, Gumtree & Ebay its never been easier to find buyers for your stuff. 11. Maturialism This is my favourite new trend- “Thoroughly exposed to (if not participating in) an uncensored, opinionated and raw world (especially online!), experienced consumers no longer tolerate being treated like yesteryear’s easily shocked, inexperienced, middle-of-the-road audiences. Able to handle much more honest conversations, more daring innovations, more quirky flavors, more risqué experiences, these consumers increasingly appreciate brands that push the boundaries.” 12. Point & know Consumers are used to being able to find out just about anything that’s online or text-based, but 2012 will see instant visual information gratification brought into the real and visual world with objects and even people. Source: www.trendwatching.com. One of the world's leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide in 9 languages.

10 Ingredients for Sweet Success Online

admin77 — Fri, 09 Dec 2011 06:36:23 +0000

Does your business have a dedicated sales team working for you? Drumming up new customers from all over the town/city/country/world? A good online marketing system is like having your own sales team working for you 24 hours a day 365 days a year. Your website needs to do more than look pretty. Its job is to make a connection with your potential clients and then build a relationship with them. The 10 Ingredients For Your Online Marketing Success: 1.Professional Look and feel Have a website that suits your business and reflects what you stand for. 2. Maintain your own content Be in control of what goes on your site. Keep all your information updated. 3. Designed For Lead Generation This is very important. You want to know who visits your site and be able to contact them later. Your online marketing system should be building you a list of potential clients. 4. Designed to Connect with people How many times do you hear the word 'Facebook' in a single day? Everyone is on Facebook. A social media marketing campaign is a valuable asset in your marketing arsenal. 5. Designed so people can find you Integrate your website with Google places so your customers can find you. 6. Mobile Madness More people are using their mobiles to access the net so its important your website displays properly on mobiles. 7. Online Publishing & Media Distribution Show videos of your work and interviews with your happy customers. 8. SEO services Make sure your site is on the front page of Google. Its easier said than done but its possible. 9. Focused Advertising with CTA Run a Google Adwords & Facebook advertising campaign to drive laser targeted leads to your site. 10. Reviews and Support Get customer feed back and reviews.

Get the video camera out baby

Kat — Wed, 07 Dec 2011 08:25:29 +0000

Im gonna be making a lot of videos. I made one yesterday actually... Videos are hot stuff when it comes to SEO. Did you know 28% of Google searches are on Youtube? It works out that theres 50% more searches on Youtube than Yahoo! According to Alexa, Youtube is the number 3 site after... Facebook and Google... duh Video is great in organic searches because a thumbnail of the video shows up in the search results. It grabs attention. So even if youre not number 1 your video will work to get you more traffic. --Types of videos-- *Talking head - Your face - talking *Screen cast - I use Camtastia but you can get Jing Pro (Free trial) *Powerpoint - like a webinar with slides. *Live action - think blair witch project, shaky hand held camera *Animoto - creates a slideshow from your pictures with text and music. short ones for free. Longer ones you need to pay for. -- Uploading -- Hey Spread - uploads to a bunch of video sites all at once. You have to pay a little for it but it saves you mega time. Oh yes, make sure you check out the Youtube keyword tool so you can see what people are searching for on Youtube. Here's the short video I made yesterday on my mac.

No publisher required?

admin77 — Tue, 22 Nov 2011 01:29:48 +0000

Ive known about ebooks as a tool for marketing for a while now. I even wrote one a few years back. But it was only yesterday that I packaged up my ebook into a pretty pdf and made a shiny looking cover for it. It was a lot easier than I thought it would be. I have no idea why I put it off for so long... Do you have something amazing to share with the world? Its so easy now to get your information out there. Leave a comment if you're interested to learn how I did this.

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